How the Craft Is Shown
How the craft is shown matters as much as what is said about it. Images are part of the teaching.
Simple and clear
Images should be as simple as possible, but clear enough to communicate exactly what is being taught. They should not be so technical that they confuse the reader. One image, one idea.
Curiosity first
Curiosity drives improvement. The best images invite questions: why does this ash look like that, why is this tip shaped this way, what happens if the paper is folded here? Show the details that make someone want to try.
Credibility comes from the work
There is no need to oversell. The work, the results and the community around it are what earn trust.
The signature joint
One joint represents the Golden Joint Standard: a 9 mm glass tip with white paper. The glass keeps the dimension exact, and the white paper shows every detail of the shape and the burn.
Hands
Hands are shown naturally: strong, steady and neutral. The craft is the subject, not the person.